As an in-house graphic designer at Sleep Number, I created digital content for their website’s marketing campaigns and sales events, utilizing Adobe CC and Figma to build a wide array of imagery and web page layouts. Collaborating with a versatile team of creatives ensured that the website always remained beautiful, well maintained, and firmly unified with other creative channels.
As an in-house graphic designer at Sleep Number, I created digital content for their website’s marketing campaigns and sales events, utilizing Adobe CC and Figma to build a wide array of imagery and web page layouts. Collaborating with a versatile team of creatives ensured that the website always remained beautiful, well maintained, and firmly unified with other creative channels.
Styling an ever-changing website
Sleep Number is a fast-paced ecommerce brand whose marketing, holiday, and sales events are always on rotation, meaning that there was consistently high demand for new imagery and visual content for their website.
Using Adobe CC and Figma, the imagery I developed was stylized to work seamlessly and beautifully within the brand identity/system while also performing as accessible and responsive web elements. This involved creating multiple sizes/states of each asset to ensure that the visuals displayed perfectly across desktop and mobile screens.
Building consistently great web experiences
When working with a large-scale identity system, ensuring that every asset is designed to match brand expectations is paramount. Building web pages that met, and exceeded, the needs of Sleep Number’s brand was accomplished through Figma’s component library system.
By mastering this library, projects involving new or updated web pages of any scale were easily and quickly buildable while maintaining brand identity.
Collaborating to discover excellence
Sleep Number is always seeking ways to maximize customer engagement, with new ideas constantly in the pipeline for how customers interact with the many pages of their website.
Working closely with marketing and UX teams, we identified opportunities for site improvement through the use of A/B testing; funneling customers to new approaches of content design and arrangement against tried-and-true strategies, and utilizing the best results in future site initiatives.
This would lead to increased traffic to the sales/event pages, higher purchase rate on product pages, and greater design solutions.
Low intent (first time) visitors to the website would be introduced Sleep Number's mission and bed quiz.
Medium intent (return customers) were offered further insight into which smart bed was best for them.
High intent (purchasing) customer's carts would be remembered and additional financing options would be offerred to encourage ease of purchase.
